Web Design Blog
In part one of our latest guide to website redesign, we cover the planning strategies that set the foundation for success.
Last month we covered how to create customer personas step-by-step to assist with your online marketing efforts. This month we show you one of the many benefits of creating accurate customer personas - building a stellar UVP that can help you gain more leads an close more sales. Read on for seven ways to user customer personas to deliver value for your prospects and existing customers.
Part 2 of our series on optimizing for local SEO search terms explores how to optimize paid advertising for keyword phrases that also indicate buyer intent. Read on to learn more about how to set up and optimize your campaigns for local results in Seattle, or any other location.
Curious about what web design trends will take us through the end of the year and into 2016? We've put together our top 7 predictions of what to look for over the course of the next few months. How many have you implemented on your site?
Customer personas are a great way to refine and reevaluate your UVP, as you will start to see patterns that indicate the services and benefits your best clients value most. To help your team plan its online marketing initiatives, we’re sharing our five-step method for creating customer personas.