Digital Strategy

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How to Get and Use Testimonials to Improve Trust

Posted by on Wednesday, July 12, 2017

Digital Strategy

Unsure of how to get high-quality testimonials from your customers consistently? You aren’t alone. In this week’s article, we tackle how to encourage customers to provide testimonials as well as some specific ways to use testimonials on your website to improve trust and help close the sale.

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Top 5 Reasons Your Site Doesn't Show Up in Local Search Results

Posted by on Wednesday, January 25, 2017

Digital Strategy

Local search has become one of the most important ways for small businesses to be discovered by those most likely to become customers. Here are five reasons your site might not be listed, and what you can do to fix it.

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Best Ways to Build Trust in Online Visitors, Part 2

Posted by on Wednesday, December 14, 2016

Digital Strategy

In part two of our two-part blog series on customer trust, we discuss some ways to continue building trust after the sale in order to gain life-long customers. Read on for our advice on growing customer relationships beyond the first sale.

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Best Ways to Build Trust in Online Visitors, Part 1

Posted by on Wednesday, November 30, 2016

Digital Strategy

Trust plays a big role in whether or not potential customers decide to do business with you. Your website design shapes customers’ initial perceptions of your business – perceptions that can make or break a future sale. Here is our best advice on how to create a website that builds trust and equity in your brand.

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Sneaky Ways to Read Your Customers' Minds, Part 2

Posted by on Wednesday, July 13, 2016

Digital Strategy

Ready for more tips on how to uncover user intent and create content that your customers are looking for? Part 2 in our two-part series covers even more ways to find out what your customers are thinking, and how you can use that knowledge to your advantage.

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