Seattle Website Design
Posted by
Kevin Mayer in Marketing on Friday, May 17, 2013
The most successful approach to online marketing is one that starts with the customer. Here is our five-step strategy for creating a winning online marketing plan that will bring in more leads and sales.
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Posted by
Kevin Mayer in Website Redesign on Friday, May 10, 2013
Lawyers and legal firms have unique needs when it comes to web design. Like other professional service providers, law firms have to sell an intangible product – their experience and expertise in the legal field. However, lawyers also face the unique challenge of not being able to provide guarantees to their potential clients.
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Posted by
Kevin Mayer in Website Redesign on Wednesday, May 01, 2013
Positive user experience is an essential component of successful website design. However, designing for end-users can be challenging because of the multiple methods that people use to consume online media. In today's mobile driven world, people expect UX designs to be fast, responsive, and intuitive.
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Posted by
Kevin Mayer in Website Redesign on Friday, April 26, 2013
Blog posts, whitepapers, social media posts, infographics, – it's easy to get caught up in the curation and production side of content marketing. This is especially the case when you have a small staff working on tight deadlines to produce content for multiple online marketing channels.
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Posted by
Kevin Mayer in Mobile Website Design on Wednesday, March 27, 2013
It's official: the Age of Mobile has arrived. Last year, 58% of smartphone users engaged in multiple online sessions per day on their mobile devices. With so many people using their smartphones to access mobile content repeatedly throughout the day, businesses no longer have the luxury of asking "if" they should implement a mobile website.
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Posted by
Kevin Mayer in Web Metrics on Wednesday, March 20, 2013
We wrap up our look at critical website metrics by discussing the bottom of the funnel. The best conversion optimization strategies don't stop at the moment a purchase is made or when your team closes a deal. Total optimization must include both your ability to acquire customers, and your ability to retain them.
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Posted by
Kevin Mayer in Web Metrics on Friday, March 15, 2013
For this post, we’re moving further into the funnel to discuss additional metrics on your business website that can reveal problems in conversion and conversion flow. We’ll also talk about some of the methods for optimizing mid-funnel metrics to ensure the greatest ROI.
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Posted by
Kevin Mayer in Web Metrics on Thursday, March 07, 2013
Traffic sources, backlinks, time on page, bounce rates, and more –
small business owners and professionals are often drowning in a sea of
available metrics.
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Posted by
Kevin Mayer in Digital Master Mind on Friday, February 22, 2013
As many of you know, I am a member of a group of forward-thinking online professionals known as Digital Mastermind. Our latest event just concluded and I've returned from an incredible meeting in Orlando Florida. We spent three intense days filled with tremendous guest speakers, BarCamp sessions and spirite
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Posted by
Kevin Mayer in Social Media on Friday, February 15, 2013
For many small business owners, the first hurdle to overcome is finding the time to engage via social media. While there's no one-size-fits-all solution for the perfect social media workflow, that doesn't mean you can't develop a solution that's perfect for your business. Follow these four steps for a smooth start to your social media campaigns.
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Posted by
Kevin Mayer in Social Media on Monday, February 04, 2013
There are two types of social media users that you need to attract in order to see the biggest gains in ROI for your company's social media efforts: social influencers and potential customers. Social influencers are just that – people with large followings or fan bases that can influence how other users perceive a brand. Combine these with people who are a good fit for
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Posted by
Kevin Mayer in Social Media on Thursday, January 24, 2013
If your company still hasn't tapped into the power of social media, you aren't alone. InformationWeek's SMB study on social media usage in 2011 found that around half (47%) of small businesses operating in the US were not using social media at all.
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Posted by
Kevin Mayer in Web Metrics on Wednesday, January 16, 2013
We’re already well into the first month of 2013, but it’s not too late for some essential New Year’s Resolutions to grow your business this year. Google Analytics makes it easy to get a wealth of knowledge about your company, but what should you focus on to maximize results?
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Posted by
Kevin Mayer in Marketing on Monday, December 10, 2012
Are you using email to keep in touch with your customers and leads? Direct marketing using email is one of the best ways to communicate directly with your target market. Email marketing also gives you an easy way to track and measure responses, so you can better customize your marketing content moving forward.
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Posted by
Kevin Mayer in Marketing on Monday, November 19, 2012
Have you been thinking about using webinars to market your business? If you have been, you’re smart. Last year, there were more than 100 million online video viewers per day in the US (comScore). And because your customers now have the ability to access video at any time, and from nearly any device, this presents an incredible opportunity to engage them using this fast-
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Posted by
Kevin Mayer in Marketing on Friday, October 26, 2012
“Should I design my website for humans or search engines?” This dilemma has been around since we at BCW began creating websites in the mid-1990s. The reality then was that the well-designed, graphically attractive websites often didn’t rank as well with search engines as the ugly, single-page, text-only websites.
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Posted by
Kevin Mayer in Marketing on Thursday, October 11, 2012
Let’s face it: Social media has been nothing short of a game-changer for the way we all do business. It’s brought about a significant shift in consumer behavior—and as a result, in the way we advertise.
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Posted by
Kevin Mayer in Mobile Website Design on Wednesday, September 26, 2012
Within the next 12 months, every business is going to need a
mobile-optimized website in order to remain competitive.
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Posted by
Kevin Mayer in Digital Master Mind on Friday, September 14, 2012
I am honored to announce that I've been invited to join Digital Master Mind. Digital Master Mind is a group of 45 successful and award winning Digital Agencies located throughout the U.S.
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Posted by
Kevin Mayer in Technology on Thursday, August 23, 2012
At BCW, we’ve been busy consumers lately, and doing our best to help the
economy keep moving forward. We just purchased two very high-end new
Web and Database Servers.
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Posted by
Kevin Mayer in Technology on Friday, May 25, 2012
Choosing the right firm for your web design project is a critical step in your path to success. A good partner will foster a creative and efficient process that will ultimately lead to accomplishing the goals you've established for the project. How do you increase your chances of choosing the right firm? Over the next few weeks, I'll be sharing our thoughts.
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Posted by
Kevin Mayer in Technology on Thursday, April 12, 2012
A breakdown of two popular coding methodologies.
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Posted by
Kevin Mayer in Technology on Thursday, March 29, 2012
Today we placed an order for a new web server!
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Posted by
Kevin Mayer in Website Redesign on Tuesday, March 27, 2012
Norton Corrosion Limited is an industry leader in corrosion control products and engineering services. Their website did not properly reflect their status and reputation, and was clearly in need of a redesign.
Their logo was also showing signs of age, and needed to be updated as well.
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