The Definitive Guide to Great Web Design, part 3: Optimizing User Experience
Posted by Kevin Mayer on Wednesday, June 4, 2014
We've already talked about setting goals for your website redesign, and how customer personas can help to inform the kinds of content you have on your site. Now we take a deeper look at how to organize your site to meet the needs of your customers based on those personas.
Is Your Site Design Being Penalized by Google?
Posted by Kevin Mayer on Friday, May 9, 2014
You likely already know the basic tenants of good SEO for your website, but did you know that effective website design can also be a powerful factor that helps your site show up higher in search engine rankings? Google's search algorithm evaluates more than just content and backlinks when it ranks your website. More and more, search engines take a holistic approach to website evaluation and ranking, so improper or sloppy web design can cost you in ways that you may not expect.
The Definitive Guide to Great Web Design, part 2: How Customer Personas Grow Engagement & Sales
Posted by Kevin Mayer on Friday, May 2, 2014
Creating a site that meets the needs of your customers from their point of view will improve your conversion rate and grow engagement. However, in order to do that you must first understand the typical needs and desires of your best customers.
7 Great Reasons NOT to Redesign Your Website
Posted by Kevin Mayer on Friday, April 25, 2014
To get the best results, your website redesign should be about functionality, usability, and improving the experience of your visitors. This in turn leads to better overall visitor satisfaction and increased conversions and sales. While a much-needed redesign can breathe new life into your website, getting a website redesign for the wrong reasons can actually hurt your company. So if you’re thinking of redesigning your website, take a step back and look at these 7 reasons to “just say no” before moving ahead with the project
The Definitive Guide to Great Web Design, part 1
Posted by Kevin Mayer on Friday, April 4, 2014
Great web design is the process of creating a website that guides visitors along a clear path, so they can find what they want without getting bogged down, confused, or frustrated.