Step Six: Final approval

After all the revisions are complete, a final design concept will be created to show exactly how the finished site will appear. When this final design concept is approved, we can begin the development phase of your Web site.

Step Seven: Development, coding and programming

Now we start building out the main page and creating second-level page templates. This includes writing the HTML, XHTML, CSS and JavaScript; breaking out and optimizing the images; and creating the site database. For more details on this process, please visit our Web site design section.

Step Eight: Marketing

Most companies understand that simply having a Web site available doesn’t mean that people will magically stumble across it and cause their business to thrive. To make sure that your customers find you, we help you identify the most effective Internet marketing strategies to drive qualified traffic to your Web site. This entails determining the most relevant search engine keywords and implementing other strategies such as locating potential partner sites that may swap links with you so you can leverage each other’s customer bases. For further details, please visit our Internet marketing section.

Step Nine: Live Web analytics

We provide one of the most robust and detailed live Web analytics packages available. It not only tells you how many new and returning visitors come to your site, but it also provides bottom-line numbers such as conversion ratios, revenue generated, marketing campaign effectiveness, and Clickstream analysis. For more information, please visit our Web analytics section.

Step Ten: Web Mastering

To keep visitors coming back to your site, the content must stay relevant and current. That entails making regular, or at least occasional, changes. Most changes can be completed in 24 to 48 hours. For details, please visit our Web Mastering section.