SERVICES: Clickstream Analysis

Clickstream analysis illustrates how visitors move along the key paths of your website. A key path may be one that leads visitors to your e-commerce checkout page or to a request for services page. Often, a drop off in any specific area may point to a navigation or information architecture problem that needs to be resolved. We can suggest multiple solutions, and even set up A-B testing to better identify the problem areas and find viable solutions.

This is a valuable method of checking and adjusting strategy to make sure we are achieving the desired results.

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