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Services Design

Design Overview

Smart design fulfills your vision for your Web site and makes it possible to accomplish your business goals. It is a balance of brand extension, user interface, and information architecture. Design should not hit you over the head — it should whisper in your ear. It must simultaneously reinforce your brand and get out of the way to let the user experience convey your message.

To be effective, a compelling design must be coupled with valid, standards-based markup language. Advantages of the current standards include:

  • Your pages will open and load much faster due to reduced file size
  • Your Web site will be easier to maintain, resulting in reduced costs
  • Your Web site can evolve as standards evolve; it won’t become obsolete due to the use of proprietary code
  • Web standards incorporate accessibility so that the millions of people affected by disabilities will be able to view and use your content
  • Web standards help the different user-agents of the Web (browsers, cell phones, PDAs, screen readers for the blind, and search bots like Google) communicate in a way that is understood by everyone, regardless of what they are using to access the Internet

Sadly, the majority of sites you see today are not standards-compliant. There are a number of reasons this occurs, but the primary reason is a lack of knowledge and skill. As a client of Bear Creek Web, you won’t have that problem.

What is standards-based markup language?

Continue on to information architecture and user interface >>

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Standards-compliant markup language

This is a phrase that has many different interpretations. For some developers, Web standards-compliant simply refers to a “table-free site.” For others, it may mean that the code has been “validated.”

Our interpretation, which is a bit stricter than most, means:

  • The Web site adheres to proper and currently accepted Web standards such as HTML, XHTML, XML, CSS, XSLT, DOM, etc.
  • The Web site adheres to best practices for valid code, semantically correct code, user-friendly URLs, proper 404 error pages, etc.
  • The Web site presentation, structure and content are properly separated. We accomplish this by placing the presentation in a Cascading Style Sheet (CSS), the structure in a template, and the content in the page itself or in a database.

Who decides what the standards are?

The World Wide Web Consortium (W3C) is one of the most influential organizations for setting Web standards. They release technical specifications, recommendations and other documents guiding proper implementation. But in order for their standards to work, Web authors and browser companies must both read, understand and implement them.

We at Bear Creek Web read, understand and implement. You’ll never have to worry about a site we’ve created becoming obsolesced by new standards.