SERVICES: Internet Marketing
When compared to offline methods of advertising, internet marketing is one of the most affordable and cost-accountable forms of lead generation available to businesses today. However, it is precisely this "ease of entry" into the online marketplace that leads to so many mistakes and wasted marketing dollars.
In order to achieve a positive ROI for your online marketing, you need a plan that encompasses both best practices and your unique lead generation opportunities. You also need a means of execution that provides for results and accountability. We will help you assess your current online marketing performance and provide the necessary support to improve your results across the board.
Effective Internet Marketing for Seattle Businesses
In order to get the best results from your online marketing efforts, it often requires a holistic approach. Ideally, your online marketing goals should be incorporated into the plans for website design and architecture. These goals should be an integral part of the process that determines the look and feel of your website. However, real-world scenarios often dictate the need for changes to an existing website as well.
We will work with you to improve your company's internet marketing results regardless of the situation.
We improve both content and design through a combination of best practices and data-driven marketing that covers all areas, including:
PPC and SEM
Pay-per-click (PPC) advertising is a time-tested method for increasing website leads. By appearing in paid search ads, your company has the opportunity to gain highly-targeted website traffic. Search campaigns can drive significant traffic to your website, and you only pay for those users who click on your ad, no matter how many times the ad is viewed.
Once your campaign is active results can be seen in as little as one day. We can target your PPC advertisements in many ways, including geographically. With the addition of website analytics, we can track the results of your search engine marketing (SEM) and continually optimize and improve your PPC campaigns to attain a positive ROI.
Organic Traffic via SEO
Search engine optimization (SEO) is often used in conjunction with paid search to obtain additional web traffic without incurring additional costs. By optimizing your site to show up higher in search results for targeted keywords, we can improve the amount of organic traffic your website sees on a daily basis.
Our Approach to Successful Internet Marketing
Here are a few of the many services we can provide based on your specific needs:
- Design, Development, and Performance Enhancement to maximize the conversion of visitors to buyers
- Robust, performance-targeted, SearchWord ("keyword") generation to maximize qualified leads and minimize costs
- Proprietary strategies that provide visibility for up to 85% of all relevant searches
- Results-driven content and copywriting to engage qualified visitors
- Targeted landing page development to maximize visitor conversions.
- Paid inclusion services to expedite performance
- Link-development strategies to drive qualified traffic and prove to the major search engines the value of your content
- "Negative" keyword generation to minimize unqualified visitors and reduce costs
- Daily search engine advertising ("bid") management to optimize performance
- Conversion tracking of visitor-to-buyer and visitor-to-inquiry results
- Weekly performance and ROI reporting to keep you up-to-date on the performance of your PPC marketing
- Offline strategy consulting to enhance conversion ratio of inquiries to buyers