SERVICES: Marketing

Clearly, maximizing the number of qualified visitors you receive is critical for the success of your Website. The days of simply submitting your site to the major search engines are long gone. Today you need a solid vision, a great strategy, and hands-on management to drive cost-effective results on the Web.

Bear Creek Web has been providing Website marketing services since 1995 and is a specialist in this field. We know from experience what works and what doesn’t.

In addition to our Web marketing skills, we bring our extensive background in general advertising, sales and marketing to bear on every project, providing all the skill sets needed for forming a well conceived and well implemented Web strategy.

How we drive visitors to your site and achieve measurable results

Ideally, your marketing vision should be built into your Website from day one, as many elements of a successful Web strategy involve creative and coding decisions that are made early on in the development process. For this reason, we include marketing in the Discovery discussions at the very beginning of our work with a new client.

Even if we are working with your existing Website, we can implement the following techniques to maximize your site’s effectiveness:

Pay-per-click search engine strategies

Pay-per-click enables you to consistently have a link to your Website appear on page one of Google, Yahoo!, MSN and SuperPages searches related to your product or service. You’ll drive significant traffic to your site and pay only for actual results, not for mere impressions. Campaigns like this take effect practically overnight, and can be geographically targeted and strictly budgeted. No other advertising medium offers all these advantages.

Natural search engine placement strategies

Natural search engine placement minimizes your marketing costs by increasing your visibility in natural (non-paid) search engine results. This strategy is typically used in conjunction with a pay-per-visitor program to enhance results and/or reduce costs.

Here are just some of the many services we provide to implement your search engine strategy:

• Design, Development, and Performance Enhancement to maximize the conversion of visitors to buyers.
• Robust, performance-targeted, SearchWord (“keyword”) generation to maximize qualified leads and minimize costs.
• Proprietary strategies that provide visibility for up to 85% of all relevant searches.
• Results-driven content and copywriting to maximize qualified visitors.
• Targeted “landing page” development to maximize conversion of visitors to buyers.
• Paid inclusion services to expedite performance
• Link-development strategies to drive qualified traffic and prove to the major search engines the value of your content.
• “Negative” keyword generation to minimize unqualified visitors.
• Daily search engine advertising (“bid”) management to optimize performance.
• Conversion tracking of visitor-to-buyer and visitor-to-inquiry results.
• Weekly performance and ROI reporting so you know where your budget and performance stand at least every seven days.
• Offline strategy consulting to enhance conversion ratio of inquiries to buyers.

Continue on to analytics >>