Web site Audit
Web Site Audit
An audit will answer a lot of your questions if you are considering a redesign or update of your current Web site. It will help you make decisions that can substantially improve the results you achieve. Audits provide answers to questions about six important factors that determine Internet success.
Site Performance and Code
What type of presentation markup is used? Is it outdated HTML or standards-based XHTML? Is the code valid?
Appearance
Is the page layout and use of color, fonts and images consistent throughout the site? Is the design appropriate for the purpose of the site and for the intended audience?
Structure and Navigation
Is the content of the site logically organized? Are all links clearly labeled and their destination obvious?
Content
Is the content appropriate for the intended audience? For sites with large amounts of information, is a search function available?
Usability
Is the site cross-browser and cross-platform compatible? (i.e., does the site work for users of Microsoft Internet Explorer, Netscape Navigator, and Mozilla Fire Fox, using either Mac or Windows operating systems?) Can the site be viewed without unintended horizontal scrolling at the most common resolution?
Web Marketing
Are there significant opportunities to improve qualified traffic? Are there significant opportunities to improve conversion ratio? Are the proper keywords being used effectively?
To request a Web site audit, please click here.