How to Use Buyer Personas to Find and Retain Your Best Customers
Posted by Kevin Mayer on Friday, March 9, 2018
Understanding buyer personas is essential to building sales and marketing campaigns that target customers that you want to do business with. Here’s how it’s done.
5 Content Marketing Essentials, Part 2
Posted by Kevin Mayer on Wednesday, May 18, 2016
This week's blog post covers the final recommendations for improving your content marketing. We discuss specifics on how to repurpose and successfully promote your content in order to boost traffic, engagement, and conversions.
5 Content Marketing Essentials, Part 1
Posted by Kevin Mayer on Wednesday, May 4, 2016
Effective content marketing is a challenge faced by businesses of all types and sizes. In part one of our latest feature, we discuss three ways to stay ahead of the curve and maximize the results you get from your content marketing efforts.
6 Ways to Integrate Web Design & Digital Marketing - Part 2
Posted by Kevin Mayer on Wednesday, October 28, 2015
In part two of our two-part blog post series, we dive into specific elements of web design that can have a direct impact on your digital marketing success. Read on to learn more about specific changes you can make to boost lead generation and sales.
6 Ways to Integrate Web Design & Digital Marketing - Part 1
Posted by Kevin Mayer on Wednesday, October 21, 2015
Design and digital marketing are two sides to the same coin when it comes to building your brand and gaining more customers. This week, we cover the first three out of six ways to seamlessly integrate the two and maximize your online marketing results.