Online Marketing Tips for Seattle Non-Profits
Posted by Kevin Mayer on Wednesday, August 5, 2015
This week we turn our attention to the challenges non-profits face in building their online following in a way that also increases volunteerism and impact. Take a look at our advice for effective online marketing for these hard-working organizations.
The Insider's Guide to Website Content Promotion
Posted by Kevin Mayer on Tuesday, February 17, 2015
Great content marketing rarely happens at random. To gain the maximum benefits – targeted traffic, engagement, brand awareness, etc. – requires a deliberate plan that factors in the content, your target audience, and the best way to reach out to them. While there are many ways to structure your content promotion, one of the easiest is to use the 5W+H questions you probably learned ages ago, back in school.
Doing SEO, Content Marketing, and Inbound Marketing the Right Way
Posted by Kevin Mayer on Thursday, January 8, 2015
If you’re like many business owners, you have multiple goals for your website that include ranking well in search engines, generating targeted traffic, increasing qualified leads, and sales Growth. All of these goals feed into one another.
5 Misconceptions about Branding Everyone Thinks are True
Posted by Kevin Mayer on Wednesday, November 26, 2014
Branding can be a tricky concept to master – more than just your company’s name, it encompasses everything that people feel when they think of your company based on their previous interactions. Over time branding grows into something like a collective consciousness, one that includes the general perceptions of everyone who has ever done business with you.
Why Your Call to Action Never Works Out the Way You Planned
Posted by Kevin Mayer on Thursday, November 20, 2014
Though brief, the call to action (CTA) is the final “push” to get people to convert. Testing options such as “Download Now” vs. “Read Now” vs. “I Want This!” and everything in between can help you to generate more leads or increase sales. However, if your CTAs consistently underperform it’s time to take a step back and evaluate your entire funnel. Even the best call to action can be doomed to fail if it’s not supported properly.