Reduce Your Bounce Rate with These 5 Tips
Posted by Kevin Mayer on Wednesday, October 14, 2015
Are users engaging with the content you produce, or do they leave your site almost as quickly as they arrive? High bounce rates can frustrate even the best attempts at building an engaged audience, but we have five tips to help you keep your website visitors coming back for more.
5 Reasons Local SEM Campaigns Fail – Bear Creek Web, Seattle
Posted by Kevin Mayer on Wednesday, September 2, 2015
When done well, local advertising can be an excellent way to bring in qualified traffic and leads. In this week’s article we discuss five common mistakes in local advertising initiatives, and ways to avoid these mistakes to increase quality lead generation.
7 Ways to Use Customer Personas to Frame Value
Posted by Kevin Mayer on Wednesday, June 3, 2015
Last month we covered how to create customer personas step-by-step to assist with your online marketing efforts. This month we show you one of the many benefits of creating accurate customer personas - building a stellar UVP that can help you gain more leads an close more sales. Read on for seven ways to user customer personas to deliver value for your prospects and existing customers.
How to Develop Your First Customer Persona
Posted by Kevin Mayer on Wednesday, May 6, 2015
Customer personas are a great way to refine and reevaluate your UVP, as you will start to see patterns that indicate the services and benefits your best clients value most. To help your team plan its online marketing initiatives, we’re sharing our five-step method for creating customer personas.
Take the Step from Passive to Active Thought Leadership
Posted by Kevin Mayer on Friday, July 5, 2013
It’s one of the golden rules of online marketing: Establish yourself as a thought leader in your niche. With so much content being produced on a daily basis, it’s inevitable that a few essential “best practices” tend to get repurposed and repackaged over and over.