Digital Strategy

< | 1 | 2 | 3 | 4 | >

Reduce Your Bounce Rate with These 5 Tips

Posted by on Wednesday, October 14, 2015

Digital Strategy

Are users engaging with the content you produce, or do they leave your site almost as quickly as they arrive? High bounce rates can frustrate even the best attempts at building an engaged audience, but we have five tips to help you keep your website visitors coming back for more.

Read More


5 Reasons Local SEM Campaigns Fail – Bear Creek Web, Seattle

Posted by on Wednesday, September 2, 2015

Digital Strategy

When done well, local advertising can be an excellent way to bring in qualified traffic and leads. In this week’s article we discuss five common mistakes in local advertising initiatives, and ways to avoid these mistakes to increase quality lead generation.

Read More


7 Ways to Use Customer Personas to Frame Value

Posted by on Wednesday, June 3, 2015

Digital Strategy

Last month we covered how to create customer personas step-by-step to assist with your online marketing efforts. This month we show you one of the many benefits of creating accurate customer personas - building a stellar UVP that can help you gain more leads an close more sales. Read on for seven ways to user customer personas to deliver value for your prospects and existing customers.

Read More


How to Develop Your First Customer Persona

Posted by on Wednesday, May 6, 2015

Digital Strategy

Customer personas are a great way to refine and reevaluate your UVP, as you will start to see patterns that indicate the services and benefits your best clients value most. To help your team plan its online marketing initiatives, we’re sharing our five-step method for creating customer personas.

Read More


Take the Step from Passive to Active Thought Leadership

Posted by on Friday, July 5, 2013

Digital Strategy

It’s one of the golden rules of online marketing: Establish yourself as a thought leader in your niche. With so much content being produced on a daily basis, it’s inevitable that a few essential “best practices” tend to get repurposed and repackaged over and over.

Read More


< | 1 | 2 | 3 | 4 | >