Web Design Blog

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5 Misconceptions about Branding Everyone Thinks are True

Posted by in Digital Marketing on Wednesday, November 26, 2014

Digital Marketing

Branding can be a tricky concept to master – more than just your company’s name, it encompasses everything that people feel when they think of your company based on their previous interactions. Over time branding grows into something like a collective consciousness, one that includes the general perceptions of everyone who has ever done business with you.

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Why Your Call to Action Never Works Out the Way You Planned

Posted by in Digital Marketing on Thursday, November 20, 2014

Digital Marketing

Though brief, the call to action (CTA) is the final “push” to get people to convert. Testing options such as “Download Now” vs. “Read Now” vs. “I Want This!” and everything in between can help you to generate more leads or increase sales. However, if your CTAs consistently underperform it’s time to take a step back and evaluate your entire funnel. Even the best call to action can be doomed to fail if it’s not supported properly.

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Comprehensive Website Redesign Planning Guide Coming Soon

Posted by in Website Design on Thursday, November 13, 2014

Website Design

Here at Bear Creek Web, we’ve helped businesses and professionals in all types of industries create the perfect website to represent their brand. Through multiple consultations, Q&A sessions, and project implementations, we’ve seen companies face many of the same challenges when it comes to planning exactly what they need.

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The Definitive Guide to Great Web Design, part 4: Bringing it All Together

Posted by in Website Design on Thursday, July 3, 2014

Website Design

In previous posts we've discussed the separate aspects that go into creating a great experience for your website's visitors. In this final post, we'll wrap up the key points we've discussed so far, plus a few extra considerations that will truly make your site stand out.

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The Definitive Guide to Great Web Design, part 3: Optimizing User Experience

Posted by in Website Design on Wednesday, June 4, 2014

Website Design

We've already talked about setting goals for your website redesign, and how customer personas can help to inform the kinds of content you have on your site. Now we take a deeper look at how to organize your site to meet the needs of your customers based on those personas.

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