Web Design Blog
7 Ways to Use Customer Personas to Frame Value
Last month we covered how to create customer personas step-by-step to assist with your online marketing efforts. This month we show you one of the many benefits of creating accurate customer personas - building a stellar UVP that can help you gain more leads an close more sales. Read on for seven ways to user customer personas to deliver value for your prospects and existing customers.
SEO & SEM for Seattle Web Design, Part 2
Part 2 of our series on optimizing for local SEO search terms explores how to optimize paid advertising for keyword phrases that also indicate buyer intent. Read on to learn more about how to set up and optimize your campaigns for local results in Seattle, or any other location.
Web Design Trends for 2015 - 2016
Curious about what web design trends will take us through the end of the year and into 2016? We've put together our top 7 predictions of what to look for over the course of the next few months. How many have you implemented on your site?
How to Develop Your First Customer Persona
Customer personas are a great way to refine and reevaluate your UVP, as you will start to see patterns that indicate the services and benefits your best clients value most. To help your team plan its online marketing initiatives, we’re sharing our five-step method for creating customer personas.
SEO & SEM for Seattle Web Design, Part 1
In part one of our two-part blog series on SEO and SEM in web design for Seattle businesses, we discuss practical keyword strategies that can be used to bring in more qualified prospects and leads.